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Created by Gannon Nordberg

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You’re about to score your popup across 7 critical categories and find out exactly where you’re losing conversions.

How this works:

1. Open your website in another tab so you can reference your popup
2. Go through each category below and answer the questions
3. Write down your points for each question
4. Add up your total score at the end

Important: Be brutally honest when scoring yourself. A lower score isn't bad—it just means you know exactly what to fix. That's way better than guessing.

Time to complete: 15 minutes

Category 1: Headline/Offer Strategy (15 points possible)

Category 2: Mobile vs. Desktop Experience (15 points possible)

Category 3: User Flow & Timing (12 points possible)

Category 4: Call-to-Action Button (12 points possible)

Category 5: Copy Clarity & Specificity (12 points possible)

Category 6: Photography/Design Aesthetic (10 points possible)

Category 7: Close/Exit Options (10 points possible)

Tally Your Final Score

What Your Score Means

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